I'm Cathy McIntosh, founder of Affinity Solutions. Our team understands the struggles of marketing and how it feels to invest yourself into ministry, wondering when someone will engage. It shouldn't take so much effort to promote your brand. And it shouldn't feel like flushing money down. . . well, we're sure you know what we mean.
Throughout our small business and ministry history, we've learned all the ways not to market. We want to help you avoid some of the pitfalls and money traps we've faced. After learning to do a lot of things the right way, we made it our mission to help other small ministries do the same.
I'm a StoryBrand Certified Guide. That means I've invested in top-notch training and learned to develop content that converts. I'm obsessed with clarity and helping potential customers understand how your brand will make their lives better.
Sometimes to be a good steward you have to take a DIY approach. I'm thrilled to offer courses to help you learn essential marketing elements. I'm ultra-confident that you can do this—once you know how!
I obsess over the success of our clients and students. Here are some of the results we’ve helped achieve:
- 4X higher website traffic
- 10X increase in sales with the first email campaign
- Nearly 3X more subscribers in 90-days than the prior 5 years in business
- 2X increase in engagement on social media, and a rapidly growing audience
More than numbers, though, there’s the way the benefits make our students feel.
When all of the marketing pieces fit together and results happen, it brings a level of energy that propels your feet out of bed in the morning. It’s knowing you’re in the sweet spot of your purpose and can truly make a difference in a lot of lives. It’s finally knowing that your hard work has paid off and you can silence the doubts in your head that scream, “what do you possibly have to offer?”
When you finally start reaching a real, live audience, it feels like success—and that’s what we help our students achieve.